FIFA21 Reveal Trailer (2020)
Client: EA Sports
Agency: Riff Raff Films
Director: Keane Pearce Shaw
Studio: MPC
Design Team: Paul Hunt, Donal O'Keeffe, Adam Roche, Jess Gaynor, Lora Nikolaeva (2D) & Ryan Hancocks (Producer)
Role: Art direction, design & animation
Agency: Riff Raff Films
Director: Keane Pearce Shaw
Studio: MPC
Design Team: Paul Hunt, Donal O'Keeffe, Adam Roche, Jess Gaynor, Lora Nikolaeva (2D) & Ryan Hancocks (Producer)
Role: Art direction, design & animation
In the new RIFF RAFF and EA SPORTS campaign, there is no holding back the youth in the FIFA 21 reveal trailer. Starring KYLIAN MBAPPE, ERLING HAALAND, TRENT ALEXANDER-ARNOLD, JOAO FELIX and the legend that is ERIC CANTONA.
MPC partnered with Riff Raff to remotely deliver EA SPORTS’ new star-studded FIFA 21 launch film.
Director, Keane Pearce Shaw from Riff Raff Films and the MPC design team worked in close collaboration to develop and
create a style that could act as the gel that helps tell a story combined of real world and gameplay components.
create a style that could act as the gel that helps tell a story combined of real world and gameplay components.
Art Directed by Donal O’Keeffe, and co-lead by Senior designer Paul Hunt, MPC’s design team also teamed up with the collage artist
Jazz Grant to help create a mixture of old school analogue collages alongside a more modern ‘digital style’ of animation.
Jazz Grant to help create a mixture of old school analogue collages alongside a more modern ‘digital style’ of animation.
The Collage style as designed by Jazz Grant.
The retro styled collage animations were animated by designers Jess Gaynor, Adam Roche & Paul Hunt.
The retro styled collage animations were animated by designers Jess Gaynor, Adam Roche & Paul Hunt.
Our task at MPC was to develop and create a visual style that bridged the gap between the retro and the now. Keane wanted us to evoke
a real sense of time and personality in our graphics but we also needed to move them forward in time and incorporate the more contemporary aesthetic world of EA’s FIFA 21. Here is a sample of the successful designs chosen by the director that helped form the foundation of the
different animations that made up the final film.
a real sense of time and personality in our graphics but we also needed to move them forward in time and incorporate the more contemporary aesthetic world of EA’s FIFA 21. Here is a sample of the successful designs chosen by the director that helped form the foundation of the
different animations that made up the final film.
Look development.
Moving on from the art direction phase and look development the team at MPC, led by Senior designer Paul Hunt, started the production on
19 separate graphical moments within the film. It became a designer’s dream project with work that combined a strong mixture of styles and techniques; elements of cell animation, scanned textures, typographic compositions and subtle animation.
19 separate graphical moments within the film. It became a designer’s dream project with work that combined a strong mixture of styles and techniques; elements of cell animation, scanned textures, typographic compositions and subtle animation.
