FIFA 21 Ambassador Trailers (2020)
Client: EA Sports
Agency: Riff Raff Films
Director: Keane Pearce Shaw
Studio: MPC
Design Team: Paul Hunt, Donal O'Keeffe, Jessica Gaynor, Lora Nikolaeva (2D) & Ryan Hancocks (Producer)
Role: Art direction, design & animation
Agency: Riff Raff Films
Director: Keane Pearce Shaw
Studio: MPC
Design Team: Paul Hunt, Donal O'Keeffe, Jessica Gaynor, Lora Nikolaeva (2D) & Ryan Hancocks (Producer)
Role: Art direction, design & animation
In the new RIFF RAFF and EA SPORTS campaign, there is no holding back the youth in the FIFA 21 Ambassador Trailers,
starring TRENT ALEXANDER-ARNOLD & KYLIAN MBAPPE.
starring TRENT ALEXANDER-ARNOLD & KYLIAN MBAPPE.
MPC partnered with Riff Raff to remotely deliver EA SPORTS’ new star-studded FIFA 21 Ambassador Trailers.
Director, Keane Pearce Shaw from Riff Raff Films and the MPC design team worked in close collaboration to develop and create a style that could act as the gel that helps tell a story combined of real world and gameplay components. Art Directed by Paul Hunt, and co-lead by Art Director Donal O’Keeffe, MPC’s design team collaborated once again with the collage artist Jazz Grant to help create a mixture of old school analogue collages alongside a sketchbook montage animation.
